We love toys.
It's as simple as that.
There is so much play value to be had with all that is made for boys and girls today, that we could become envious that so much choice wasn't around when we were kids.
We especially like toys that teach as well as entertain. Also, toys that encourage creativity and those that kids keep and play with over an extended time. Toys that don't just get bought as a fad.
Some of today's most-wanted toys still bring out the 'kid' in us.